Privacy policy
Date of effectiveness 25 August 2025
This privacy policy sets out the basis on which any personal data we collect about from your, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By using our app and visiting our website you are accepting the practices described in this policy.
WHO ARE WE? (OUR IDENTITY & CONTACT DETAILS)
The data controller for the app klarify and website UK.klarify.me is ALK-Abelló A/S (hereinafter: “we”, “us” or “our”):
ALK-Abelló A/S
Address: Bøge Allé 1
2970 Hørsholm
Denmark
Tel.: 040-703845-402
Email: data.protection@alk.net
Our Phone Number: 040-703845-402
Email: info-uk@klarify.me
You can contact our Data Protection Officer via:
Bech-Bruun Advokatpartnerselskab
CVR nr.: 38538071
Gdanskgade 18
2150 Nordhavn
Denmark
Tel.: +45 72 27 30 02
Email: dpo.alk@bechbruun.com
Encrypted email via: https://dpo.bechbruun.com/alk
If you have any questions regarding the processing of your personal data, you can always reach out to ALK or our Data Protection Officer.
WHAT DATA WE PROCESS & WHY
WHAT DATA WE PROCESS
In general, we only process your data where this is required for our legitimate business purposes, where we are required to do so due to relevant laws or where you provide us with your data voluntarily (i.e. by providing your consent).
We only process sensitive personal data, such as health data, where this is provided by relevant laws or where you give us your express and informed consent. We will not knowingly collect online data about children through our app and website, and in other situation we collect such data only where this is provided by relevant laws or where you give us your express and informed consent.
We always need a reason (“purpose”) and a legal basis, both as permitted by law, to process your personal data. Any data used by the app and website will either be stored on your device, outside of our control, or used by Google Analytics, as described below.
i. DATA PROCESSED BY US WHEN YOU USE OUR APPPURPOSE: to enable you to download the app and use the basic features of the app, including viewing pollen numbers, search for locations, etc.
TYPE OF DATA: User ID number, registered preferences (e.g., whether you have consented to tracking, push notification, sharing geo locations, etc.)
LEGAL BASIS: the processing is necessary for our legitimate interest in providing you the application (Article 6(1)(f) UK GDPR)
PURPOSE: to create a profile that enables you to log your symptoms, track them over a longer period of time, compare symptoms to the pollen number and to answer quizzes regarding your symptoms and treatment, for the purpose of helping you understand your allergies better.
TYPE OF DATA: first name, last name, email address, date of birth and gender, any health data you provide by completing the Allergy log or answering the questionnaires in the app, including symptoms, treatment, dates and time for completing the log, perception of your allergies and your general knowledge of allergies.
LEGAL BASIS: your consent to process your health information (Article 6(1)(a) and Article 9(2) (a) UK GDPR, as well as the relevant provisions of the Data Protection Act 2018) all other personal data will be processed as they are necessary for our legitimate interest in delivering the application to you and having identification point to store your responses to questionnaires etc. (Article 6(1)(f) UK GDPR)
RETENTION PERIOD: data will only be retained for as long as you wish and use the application (see “what are your rights” section below) or as long as we believe is relevant to the business situation or service, whichever is the earlier.
SOURCE OF DATA: data will be collected from the information you provide to use when creating your profile through out app.
REQUIREMENT TO PROVIDE THE DATA AND CONSEQUENCES OF NOT PROVIDING: you are required to provide the data for the purpose of creating a profile and without that data we are not able to offer you access to the Allergy log.
PURPOSE: to personalise the user experience by customising the content you are showed in application, the notifications you receive and provide personalised offers and recommendations to you.
TYPE OF DATA: behavioural analytical data, including how you navigate our app and website, which articles you read on our app and website, IP address, geo tag (country or region), and any health data you have provided via the questionnaires and Allergy log.
LEGAL BASIS: your consent (Article 6(1)(a) and Article 9(2) (a) UK GDPR, as well as the relevant provisions of the Data Protection Act 2018).
RETENTION PERIOD: Data will only be retained until you withdraw your consent, or as long as we believe is relevant to the business situation or service, whichever is the earlier.
SOURCE OF DATA: data will be collected from the information you provide to us or collected from your device.
REQUIREMENT TO PROVIDE THE DATA AND CONSEQUENCES OF NOT PROVIDING: it is voluntary for you to give your consent.
PURPOSE: to track the performance of the app and user behaviour, if you have given permission to this data collection in the app for the purpose of improving the user experience and develop our app.
TYPE OF DATA: information on how you use and navigate our app, device operative system, IP address, URLs visited, articles read via the app, etc.
LEGAL BASIS: our legitimate interest in developing and improving our application (Article 6(1)(f) UK GDPR)
RETENTION PERIOD: data will only be retained for as long as you wish (see “What are your rights” section below) or for two years after your last activity on the profile.
SOURCE OF DATA: data will be collected from your device.
REQUIREMENT TO PROVIDE THE DATA AND CONSEQUENCES OF NOT PROVIDING: you can switch off data collection at any time in the app settings.
PURPOSE: to give you more accurate air quality and pollen data based on where you are located at a specific time. With your consent, we may send you notifications when pollen levels change in your location.
TYPE OF DATA: geographical location.
LEGAL BASIS: your consent (Article 6(1)(a) UK GDPR).
RETENTION PERIOD: data will only be retained for at long as you wish (see “What are your rights” section below) or for two years after your last activity on the profile.
SOURCE OF DATA: data will be collected from your device.
REQUIREMENT TO PROVIDE THE DATA AND CONSEQUENCES OF NOT PROVIDING: you are not required to provide the data if you do not want to, in which case your location will not be used, and you will not receive accurate pollen information. You can change your preference at any time in your settings.
ii. DATA PROCESSED BY US WHEN YOU USE OUR WEBSITE
PURPOSE: to send you marketing communications, including our newsletter, if you have consented to receiving our newsletter.
TYPE OF DATA: email address, name (if provided)
LEGAL BASIS: our legitimate interest in providing you the newsletter that you have signed up for (Article 6(1)(f) UK GDPR).
RETENTION PERIOD:until you withdraw your consent or 2 years after our last communication to you.
SOURCE OF DATA:data will be collected from you when you sign up to the newsletter.
REQUIREMENT TO PROVIDE THE DATA AND CONSEQUENCES OF NOT PROVIDING: you are not required to provide the data, and you may at any time unsubscribe from the newsletter.
PURPOSE: to resolve issues or to provide answers to your enquiries when you contact us through the contact form on our website or write to us via e-mail.
TYPE OF DATA: name, email address, phone number, content correspondence.
LEGAL BASIS: necessary for our legitimate interest in responding to your enquiries (Article 6(1)(f) UK GDPR).
RETENTION PERIOD: data will only be retained for as long as necessary for the purpose for which it was collected. Personal data processed for this purpose will usually be deleted 2 years after our last communication.
SOURCE OF DATA: data will be collected directly from you.
REQUIREMENT TO PROVIDE THE DATA AND CONSEQUENCES OF NOT PROVIDING: you are not required to provide the data.
PURPOSE: to analyse user’s browsing patterns to enable us to operate, develop and improve our website.
TYPE OF DATA: information on how you use and navigate our app, device operative system, browser type and version, IP address, URLs visited, articles read via the app, etc.
LEGAL BASIS: your consent (Article 6(1)(a) UK GDPR).
RETENTION PERIOD: please see the retention periods set out in our cookie banner.
SOURCE OF DATA: we collect this data from your device by using cookies or similar technologies. Please see the section on “Cookies” below.
REQUIREMENT TO PROVIDE THE DATA AND CONSEQUENCES OF NOT PROVIDING: it is voluntary whether you wish to consent to our use of cookies.
PURPOSE: if you have given consent for cookies for marketing purpose, ALK uses the cookies to track the performance of the website and user behaviour for the purpose of improving the user experience, develop our website, and showing you relevant advertisement.
TYPE OF DATA: information on how you use and navigate our website, device operative system, IP address, URLs visited, articles read via the app, etc.
LEGAL BASIS: your consent (Article 6(1)(f) UK GDPR).
RETENTION PERIOD: data will only be retained until you withdraw your consent or for two years after your last activity on the profile.
SOURCE OF DATA: data will be collected from device.
REQUIREMENT TO PROVIDE THE DATA AND CONSEQUENCES OF NOT PROVIDING: you can switch off data collection at nay time in the app settings.
PURPOSE: to provide you with the result of the symptoms quizzes for you or your child that are available at our website.
TYPE OF DATA: email address (if provided), name (if provided), your responses to the quiz, including health information that you provide in relation to your or your child’s allergies, symptoms and treatment.
LEGAL BASIS: your consent (Article 6(1)(f) UK GDPR).
RETENTION PERIOD: we will process your responses to the quiz up to two years after you have completed the quiz or until you withdraw consent to the processing of you or your child’s personal data.
SOURCE OF DATA: we will collect your or your child’s personal data directly from you, when you fill out the quiz.
REQUIREMENT TO PROVIDE THE DATA AND CONSEQUENCES OF NOT PROVIDING: your participation in the quiz is voluntary.
iii. AUTOMATED DECISION-MAKING AND PROFILING
In order to provide you with high-quality products and services tailored to your needs and expectations, we may be using automatic tools and the types of tools we use are described in the section on “Cookies” below. However, you will not be subject to any decisions based solely on automated processing (including profiling), which would produce legal effects concerning you or would significantly affect you in a similar way.
WHO WILL WE DISCLOSE YOUR PERSONAL DATA TO (RECIPIENTS OF PERSONAL DATA)
i. ALK GROUP & EXTERNAL PROCESSORS
The recipients of your personal data will be entities belonging to ALK Group and external processors providing specific services and processing personal data on our behalf and only in accordance with our instructions. They will receive your personal data only on a need-to-know basis, being subject to the obligation of confidentiality and after signing appropriate legal documents. The complete list of entities forming ALK Group is available here. Where we transfer personal data outside of the European Economic Area (or outside the UK, if that is where you are based), we ensure a similar degree of protection is afforded to it by putting in place appropriate safeguards.
If we provide access or disclose your data to a company or an ALK affiliate in a third country outside the EU/EEA, we will apply contractual clauses that match EU standards or use other appropriate safeguards (e.g. ensure that the recipient is certified under to the EU-US Data Privacy Framework) to ensure that the receiving company handles personal data appropriately unless the country where the company operates is already deemed by the EU to offer an adequate level of data protection.
ii. INDEPENDENT THIRD PARTIES
We may disclose your personal data to third parties (such as attorneys) when this would be necessary for the establishment, exercise or defence of legal claims or to public authorities, when required by the law, or, when needed, to independent third-party auditors.
GOOGLE ANALYTICS
Our app and website use Google Analytics. Google Analytics allows us to analyse and enhance user experience by better understanding of how you interact with our app and website. For more information on how Google Analytics collects and processes data, as well as how you can control the data sent to Google, please review Google’s site “How Google uses data when you use our partners’ sites or apps” (located at www.google.com/policies/privacy/partners/).
Google Analytics also uses cookies to collect standard internet log data and visitor behaviour data in an anonymous form. The anonymous data generated by Google Analytics cookies about your use of our app and website (including your IP address) is transmitted to Google and compiled into aggregated statistical reports that are used by us to optimise app and website content. You may control your advertising preferences or opt-out of certain Google advertising products (i.e. the Google Analytics cookies) by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences.
COOKIES & SIMILAR TECHNOLOGIES
This site uses cookies and similar technologies. For more information on the cookies and similar technologies being used in this website, please see our cookie policy. More information about what cookies are is available here and more information about EU legislation on cookies is available here. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work. In addition, you can set your browser to opt-out of interest based advertising by participating providers by visiting http://www.networkadvertising.org for details on how to opt-out.
Where consent is needed for use of cookies and similar technologies, we obtain it through a consent banner when you visit the website.
Please note that this site does not respond to “Do Not Track” signals from internet browsers.
WHAT ARE YOUR RIGHTS
If you wish to exercise any of your rights, please contact us using our contact details provided at the beginning of this policy.
i. ACCESS AND RECTIFICATION
You may access your data, as well as have inaccurate data rectified.
You are entitled to obtain a copy of your data, which will be provided to you in such a way as to respect the rights and privacy of other persons.
You are also entitled to ask us to provide you with any relevant details concerning the processing of your personal data.
ii. DATA PORTABILITY
You are entitled to receive data you have provided to us in a portable format (structured, commonly used and machine-readable format) and to have such data transferred to you or, when feasible, directly to another entity or person you expressly choose.
Please note, that the data will be provided to you in such a way as to respect the rights and privacy of other persons.
iii. RIGHT TO OBJECT
You may object to the processing of your personal data which is processed based on our legitimate interests and there is something particular about your situation which makes you want to object to processing on the grounds that you believe it impacts on your fundamental rights and freedoms.
You also have the right to object at any time when such data is processed for direct marketing purposes without giving any reasons.
iv. RIGHT TO WITHDRAW CONSENT
If you have given consent to use your personal data to us, you have the right to withdraw your consent at any time. For this purpose, you may email us at data.protection@alk.net. or please contact us using our contact details set out above.
Your withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.
v. ERASURE (‘RIGHT TO BE FORGOTTEN’)
You may ask for your personal data to be deleted and no longer processed at any time. However, we may not always be able to comply with your request for erasure for specific legal reasons (e.g. if some data still needs to be stored for tax reasons) in which case, we will notify you of these reasons and give you an indication of when that data is likely to be deleted. Note that the right to erasure does not apply to anonymous statistical data (which will not contain any personal data) used for statistical, marketing and research purposes.
vi. RESTRICTION OF PROCESSING
Instead of erasure, you may ask to have your data restricted. Further processing of restricted data may take place only with your consent or for reasons expressly stipulated by applicable law(s). If the restriction would not be possible, because of justified legal reasons, you will be expressly informed about such reasons before the restriction is lifted.
vii. COMPLAINTS
If you wish to complain, please contact us using our contact details or send an email at data.protection@alk.net.
viii. RIGHT TO LODGE A COMPLAINT WITH A SUPERVISORY AUTHORITY
If you believe that the processing of your personal data infringes EU law, you are entitled to lodge complaints with a supervisory authority, in the particular EU Member State of your habitual residence, place of work or place of the alleged infringement.
CHANGES TO THIS NOTICE
This privacy policy may be updated from time to time. If we make material changes, we will notify you by means of a prominent notice on the site prior to the change becoming effective, and where appropriate, send a direct communication to you about the change.
For more information on the cookies and similar technologies being used in this website, please see our cookie policy.
GB-NPR-2500034 Sep. 2025