Gentle yet effective ways to treat symptoms.
Free from perfumes, parabens and other allergens.
Think your symptoms might be caused by an allergy?
Already have a kit and need to activate?
Rapid DIY home test
Convenient home-to-lab test
Date of effectiveness 6 February 2020
ALK e-com A/SBøge Allé 62970 HørsholmDenmark
Email email@example.com, (hereinafter: “klarify.me”)
Danish company register number (CVR No.): 39266881
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
PURPOSE: to proceed with your order of product(s) and/or services and for billing purposes (which may include reminding you of any abandoned items in your shopping basket) Your data may be shared with third parties for the purpose of fulfilling your order (for example to ensure delivery to the correct address).
LEGAL BASIS: processing necessary for the contract for the sale of products and/or services
RETENTION PERIOD:we will determine an appropriate retention period for contact data, and in determining what is appropriate, we will consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. If you would like further information on our data retention periods, please contact: firstname.lastname@example.org
SOURCE OF DATA: data will be collected from the information you provide to us when you make a purchase through our website
REQUIREMENT TO PROVIDE THE DATA AND CONSEQUENCES OF NOT PROVIDING:you are required to provide the data for the purpose of making a purchase through our website and without that data, the purchase will not be possible
PURPOSE: direct marketing of our similar products and/or services (you may always opt-out)
LEGAL BASIS: processing necessary for our legitimate interests as described in the purpose
RETENTION PERIOD: up to 2 years from your last purchase, unless you opt-out/unsubscribe before
SOURCE OF DATA: the information you provide to us when you make a purchase through our website
REQUIREMENT TO PROVIDE THE DATA AND CONSEQUENCES OF NOT PROVIDING: you are not required to provide the data for this specific purpose, data is collected when you provide them for the purpose of making a purchase through our website, and you may at any time opt-out/unsubscribe from direct marketing communication
PURPOSE: to analyse customers’ browsing patterns to enable us to operate, develop and improve our website
RETENTION PERIOD: we will determine an appropriate retention period for technical data, and in determining what is appropriate, we will consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. If you would like further information on our data retention periods, please contact: email@example.com
SOURCE OF DATA: as you interact with our website, we will automatically collect technical data about your equipment, browsing actions and patterns. We collect this data by using cookies or similar technologies. Please see the section on “Cookies” below
PURPOSE: to resolve issues or to provide answers to your enquiries (as relevant) or where you have signed up to receive free sample(s) from us, we will use your contact details for the purpose of sending you the requested sample(s) and seeking feedback on the sample
RETENTION PERIOD:as long as needed for the purpose (data will be subject to periodic reviews)
SOURCE OF DATA:data will be collected from you when you contact us or sign up to receive sample products from us
REQUIREMENT TO PROVIDE THE DATA AND CONSEQUENCES OF NOT PROVIDING:you are not required to provide the data, the data will be collected when you contact us or sign up to receive the sample(s) from us
PURPOSE: to analyse the blood sample submitted by you and report to you on the results. We may also anonymize data and results generated by our home allery test and use these for internal analysis to improve our products and services.
LEGAL BASIS: processing necessary for the contract for services, express consent in relation to health data and our legitimate interest to improve out products.
RETENTION PERIOD:we will determine an appropriate retention period for the data, and in determining what is appropriate, we will consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. If you would like further information on our data retention periods, please contact: info- firstname.lastname@example.org
SOURCE OF DATA:data will be collected from you when you activate your test and from the analysis of the blood sample provided
REQUIREMENT TO PROVIDE THE DATA AND CONSEQUENCES OF NOT PROVIDING:you will not be able to get your results if you do not activate your test and create an account as we do not share results of tests through other means.
THIRD PARTIES: we will need to share your blood sample with a third party for analysis. Data is collected, processed and exchanged on both sides. In our partner laboratory your data is linked exclusively to the unique activation code for the Home Allergy Test, so data generated by the laboratory cannot be associated with any particular individual by them.
In order to provide you with high-quality products and services tailored to your needs and expectations, we may be using automatic tools and the types of tools we use are described in the section on “Cookies” below. However, you will not be subject to any decisions based solely on automated processing (including profiling), which would produce legal effects concerning you or would significantly affect you in a similar way.
The recipients of your personal data will be employees of entities belonging to ALK Group and external processors providing specific services and processing personal data on our behalf and only in accordance with our instructions. They will receive your personal data only on a need-to-know basis (mainly for the purposes of fulfilling orders to you), being subject to the obligation of confidentiality and after signing appropriate legal documents. The complete list of entities forming ALK Group is available here. No personal data will be disclosed to third parties outside of the European Economic Area.
We may disclose your personal data to third parties (such as attorneys) when this would be necessary for the establishment, exercise or defence of legal claims or to public authorities, when required by the law, or, when needed, to independent third party auditors.
Third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies/notices. They are independent service providers and we will not share your personal data with them, instead, you will decide upon conducting a transaction or choosing a payment method whether you wish to use such services and provide your personal data subject to their privacy policies. We recommend that you check third party privacy policies so that you are clear on how your personal data may be processed.
We recommend that before conducting a transaction or choosing payment method, as relevant, you read their privacy policies/notices so you can understand the manner in which your personal data will be handled by these providers.
Please note that this site does not respond to “Do Not Track” signals from internet browsers.
We implement appropriate technical and organisational measures to protect your personal data and to ensure such data is processed in accordance with applicable laws and standards. For the transmission of customer data, we use a secure transmission method (SSL) for the highest possible security standard.
Our site is aimed at adults and we do not knowingly solicit or collect personal data or information from or about individuals under the age of 18.
If you wish to exercise any of your rights, please contact us using our contact details provided at the beginning of this policy.
You may access your data, as well as have inaccurate data rectified.
You are entitled to obtain a copy of your data, which will be provided to you in such a way as to respect the rights and privacy of other persons.
You are also entitled to ask us to provide you with any relevant details concerning the processing of your personal data.
You are entitled to receive data you have provided to us in a portable format (structured, commonly used and machine-readable format) and to have such data transferred to you or, when feasible, directly to another entity or person you expressly choose.
Please note, that the data will be provided to you in such a way as to respect the rights and privacy of other persons.
You may object to the processing of your personal data which is processed based on our legitimate interests and there is something particular about your situation which makes you want to object to processing on the grounds that you believe it impacts on your fundamental rights and freedoms. You also have the right to object when such data is processed for direct marketing purposes without giving any reasons.
If you have given consent to use your personal data to us, you have the right to withdraw your consent at any time. For this purpose, you may email us at email@example.com. or please contact us using our contact details set out above.
Your withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.
You may ask for your personal data to be deleted and no longer processed at any time. However, we may not always be able to comply with your request for erasure for specific legal reasons (e.g. if some data still needs to be stored for tax reasons) in which case, we will notify you of these reasons and give you an indication of when that data is likely to be deleted. Note that the right to erasure does not apply to anonymous statistical data (which will not contain any personal data).
Instead of erasure, you may ask to have your data restricted. Further processing of restricted data may take place only with your consent or for reasons expressly stipulated by applicable law(s).
If the restriction would not be possible, because of justified legal reasons, you will be expressly informed about such reasons before the restriction is lifted.
If you wish to complain, please contact us using our contact details or send an email at firstname.lastname@example.org.
If you believe that the processing of your personal data infringes EU law, you are entitled to lodge complaints with a supervisory authority, in the particular EU Member State of your habitual residence, place of work or place of the alleged infringement.
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