Terms of service


This klarify.me branded website and store (the “Website”) is operated by ALK e-com A/S, CVR No.39266881, having our registered office at Bøge Allé 6, 2970 Hørsholm, Denmark. Throughout the Website and these Terms of Service, the terms “klarify.me”, “we”, “us” and “our” refer to ALK e-com A/S. klarify.me offers this Website, including all information, tools, products (both goods and digital content) and services available from this Website to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

Our deliveries, and the provision of products (both goods and digital content), services and offers by us shall be effected solely on the basis of the following terms and conditions.(the “Terms of Service”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the Website, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.

Please read these Terms of Service carefully before accessing or using our Website. If you do not agree to all of the terms and conditions contained within these Terms of Service, then you should please stop using the Website or any services provided through it.

Any new features or tools which are added to the Website or offered through it shall also be subject to these Terms of Service. You can review and print out the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our Website.

The Website is hosted on Shopify Inc. who provide us with the online e-commerce platform that allows us to sell our products and services to you.

You must be 18 years old or over in order to make a purchase on our Website. If you are under 18 years old, you may browse our Website, however, you should not provide personal information to us, make a purchase on the Website nor register on the Website. This Website (and the products and services available for purchase through it) is/are not intended for use by people under 18 years old.

If you have any queries concerning the use of the Website or these Terms of Service please contact us by using the contact details at the end of these Terms of Service. 

Placing your order and delivery

When clicking on the button “Confirm order and pay” you place a legally binding offer to purchase the relevant products or services.

Once you have placed your offer online we will send you a confirmation receipt via email, stating that we have received your offer. This is not yet an acceptance of your offer. All offers are subject to acceptance by us and we will confirm such acceptance to you by sending you an email with a tracking number when the product is ready to ship. This is the point at which a binding contract will be formed between us for the sale of the relevant products or services (a “Contract”). We may choose not to accept your offer for any reason and we will not be liable to you or anyone else in those circumstances. We may be unable to process your order if (a) the product you ordered is out of stock or discontinued or (b) there is a problem with authorization of your payment method.

Price and Payment

The price of any products or services will be as quoted on the Website from time to time and will be fixed and firm except in the case of obvious error. These prices include VAT at the applicable local rates but exclude shipment costs (which shall be notified to you prior to you making an offer to purchase products). 

Payment can be made by Visa, MasterCard,, AMEX or PayPal. Please note that we will only use your information in accordance with our Privacy Policy (link). All credit/debit card holders are subject to validation checks and authorization by the card issuer. If the issuer of your card refuses to authorize payment then: (a) we will not accept your order, (b) we will not be liable to you for non-delivery, and (c) we are not obliged to inform you of the reason for the refusal. We are not responsible for your card issuer or bank charging you as a result of our processing of your credit/debit card payment in accordance with your order.

Transfer of Risks and Ownership

Title to products will pass to you on delivery of the products or our receiving full payment of all sums due in respect of the products (including delivery charges), whichever is the later. This does not limit our liability to you for products that are damaged, faulty or incorrectly delivered. 

Rights, defects, guarantees

For most products bought online you have the legal right to change your mind within 14 days and receive a refund.

Nothing in these Terms of Service will limit your statutory rights as a consumer.

If you are purchasing products (goods) then these must be as described, fit for purpose and of satisfactory quality.

If you are purchasing digital content then this must be as described, fit for purpose and of satisfactory quality. [You are entitled to a repair or replacement where the digital content is faulty and if the fault cannot be fixed or if it hasn’t been fixed within a reasonable time and without significant inconvenience, you can get some or all of your money back.  If you can show that a faulty caused damage to your device and we haven’t used reasonable skill and care then you may be entitled to a repair or compensation.]

If you are purchasing services then we have to provide that with reasonable skill and care [and we can be asked to repeat or fix a service where we haven’t done so].

We may also offer goodwill guarantees for particular products or services which supplement the legal rights described above.  The terms of these will be described with the relevant product or service on the Website.

Should any products show obvious material or manufacturing defects, including transport damages, please notify us as soon as reasonably practicable.

Please also see our Returns Policy for further information. 

Our Website is only for users in the United Kingdom and we do not accept orders from outside of the United Kingdom.

Our Website is directed to people residing in the United Kingdom. We do not represent that content available on or through our Website is appropriate for use or available in other locations.

Additional terms for the Home Allergy Test

The Home Allergy Test is a product which you can purchase through our Website and this section sets out some additional terms which are specific to this product.

Always follow the instructions provided with the Home Allergy Test and use the equipment provided with it for the required blood sample.

You agree that you will organize the return of the blood sample in a way that it arrives at our laboratory as soon as possible after the blood draw. It should be sent on the same day, or within 24 hours of collection. We cannot give any guarantee for results for samples that arrive too long after the blood draw.

If the quality and quantity of the blood sample submitted by you is insufficient for the analysis, our customer services team will contact you to arrange a new Home Allergy Test to be sent to you.

The results will be made available online, and you will need to activate the test in order to access your results, using the unique activation code provided in the box. If you have bought the Home Allergy Test through another distribution channel (such as your doctor or pharmacy), results will still be made available through klarify.me. You will be able to view, manage and update your personal data in your klarify.me user profile.

The results of the Home Allergy Test need to be interpreted by a doctor and are not a substitute for professional medical advice, especially if you are suffering symptoms. Your doctor will be able to advise you on any necessary follow-up action to diagnose and treat you. DO NOT take any decisions or actions to change your medication or diet based on the results of this test without consulting your doctor first.



ATTENTION: This legal notice applies to the entire contents of the Website and to any correspondence between us and/or any third party instructed by us and you. 


You may not use our products or services for any illegal or unauthorised purpose nor may you, in the use of the Website, violate any laws in your jurisdiction (including but not limited to copyright laws).

You must not transmit any worms or viruses or any code of a destructive nature.

A breach or violation by you of any of these Terms of Service will result in our being able to terminate any services we provide to you on notice.

We reserve the right to refuse to provide products or services to anyone for any reason at any time.

Any supply of our products or services is for domestic or private use only and in customary household quantities.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks. The above statement does not limit our obligation under law to have in placeappropriate technical and organizational measureswhen processing your personal data.Please refer to our privacy policy (link).

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Website, use of the Website, or access to the Website, except as expressly provided below.

The headings used in these Terms of Service are included for convenience only and will not limit or otherwise affect these Terms of Service. 

We are the owner or the licensee of all intellectual property rights in the Website and in the material published on it (the “Content”). Those works are protected by copyright and trademark laws and treaties around the world. All such rights are reserved.

You may print off one copy, and may download extracts, of any page(s) from the Website for your personal use.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of content on the Website is asserted and must always be acknowledged.

You must not use any part of the Content for commercial purposes without obtaining a license to do so from us or our licensors. 

If you print off, copy or download any part of our Website in breach of these Terms of Service, your right to use our Website will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.



We endeavour to keep Content updated. However, we do not give any guarantee, condition, warranty or representation as to the accuracy, sequence, timeliness or completeness of the Content and we may suspend access to or discontinue publishing the website without prior notice. We reserve our right to alter, modify, substitute or delete any Content at any time at our sole discretion without notice and without liability for klarify.me.                                         

Access to the Website is permitted on a temporary basis. From time to time we may restrict access to some parts of the Website, or our entire website, to users who have registered with us and we assume no responsibility for any such interruptions. The Website may also be unavailable from time to time due to maintenance or malfunction or for other reasons outside our control and we assume no responsibility for any such malfunctions, delays or interruptions.

The Content is provided for general information purposes only. The Content is not intended to constitute any advice or recommendation of any kind and must never be used as a substitute for advice provided by a doctor or other qualified healthcare professional.


We will not be liable under these Terms of Service for any loss or damage caused by us or our affiliates in circumstances where: (a) there is no breach of legal duty of care owed to you by us; (b) such loss or damage is not a reasonably foreseeable result of any such breach; or (c) any increase in loss or damage results from a breach by you of these Terms of Service. Our liability shall not in any event include losses related to you such as loss of profits, lost data or business interruption where you are using for a business purpose. Nothing in these Terms of Service shall limit or exclude our liability for death or personal injury resulting from our negligence or negligence of our employees, affiliates, contractors or agents.

A reasonably foreseeable result is one which is obvious it will happen or which, at the time a Contract is made, it was assumed by us both that it would happen.



Unless expressly indicated otherwise, we are not the manufacturer of all of the products sold through this Website. Some of the information that we use in our products are provided by third parties and we cannot be responsible for the accuracy of that information. The material on this Website is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this Website is at your own risk.

This Website may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this Website at any time, but we have no obligation to update any information on our Website. You agree that it is your responsibility to monitor changes to our Website.



Prices for our products and services are subject to change from time to time. For an ongoing service that you receive from us, we will provide you reasonable notice of any change and where you are not happy with the change then you will have the right to cancel that service.

We reserve the right at any time to modify or discontinue the Website (or any part or content thereof). 



Certain products or services may be available exclusively online through the Website.

We have made every effort to display as accurately as possible the colors and images of our products that appear on the Website. We cannot guarantee that your computer monitor's display of any color will be accurate. The packaging of the product may vary from that shown in images on our Website.

We reserve the right, but are not obligated, to limit the sales of our products or services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at any time without notice, at the sole discretion of us. We reserve the right to discontinue any product or service at any time. Any offer for any product or service made on this Website is void where prohibited.

For an ongoing service that you receive from us, we will provide you reasonable notice of any change and where you are not happy with the change then you will have the right to cancel that service.


You are obliged to provide current, complete and accurate purchase and account information for all purchases made through our Website. You are obliged to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.

In the event you enter a wrong delivery address the product will be returned. If reshipping is required as a result of our having the wrong address, there will be a re-shipping charge equal to the actual cost of the re-shipping.

For more detail, please review our Returns Policy.



We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.

We will be clear to you in advance of you making any purchase which tools are third party provided and you acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement.

Any use by you of optional tools offered through the Website is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).

We may also, in the future, offer new services and/or features through the Website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.



Certain content, products and services available via our Website may include materials from third-parties.

Third-party links on this Website may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.

We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.



If, at our request, you send certain specific submissions (for example competition entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence, (2) to pay compensation for any comments or (3) to respond to any comments.

 We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion is unlawful, offensive, threatening, libellous, defamatory, pornographic, obscene or otherwise objectionable or violates any third party’s intellectual property or other rights or these Terms of Service.

You are responsible for ensuring that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You are further responsible for ensuring that your comments will not contain libellous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Website or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party. 

Any content you upload to the Website as part of a chat forum or similar will be considered non-confidential and non-proprietary, and we have the right to use, copy, remove, distribute and disclose to third parties any such content for any purpose including (but not limited to) use of such content at our own discretion (with or without accreditation) in any media.



Your submission of personal information through the store and our website is governed by our Privacy Policy. To view our Privacy Policy, click here.



Occasionally there may be information on our Website that contains typographical errors, inaccuracies or omissions that may relate to product or service descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Website or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).

We undertake no obligation to update, amend or clarify information in the Website or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Website or on any related website, should be taken to indicate that all information in the Website or on any related website has been modified or updated.


In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the Website or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Website or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Website or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Website or any related website for violating any part of this Section.



We do not guarantee, represent or warrant that your use of our Website will be uninterrupted, timely, secure or error-free. We do not guarantee that our website will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programmes and platform to access our website. You should use your own virus protection software.

We do not warrant that the results that may be obtained from the use of the Website will be accurate or reliable. 

Your use of, or inability to use, the Website is at your sole risk. The Website and all products and services delivered to you through the Website are (except as expressly stated by us) provided 'as is' and 'as available' for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.






In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.



The obligations and liabilities of the parties incurred prior to the termination date of any Contract shall survive the termination of any Contract for all purposes.

Each Contract is effective unless and until terminated by either you or us. 


The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.


These Terms of Service and any policies or operating rules posted by us on this Website constitute the entire agreement and understanding between you and us and govern your use of the Website, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).



These Terms of Service, their subject matter and their formation and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of England and Wales and the application of the United Nations Convention of Contracts for the International Sale of Goods is expressly excluded.

Nothing shall prevent us from bringing proceedings to protect our intellectual property rights before any competent court.



These Terms of Service are personal to you and you shall not assign them or any of your rights or entitlements herein to any third party without our prior written consent. We may assign, transfer and/or subcontract all or any of these Terms of Service and/or the services provided under these Terms of Service to any third party at any time.


By subscribing to any product(s), you are obliged to pay the subscription fee for the product(s) as a recurring payment each time your scheduled delivery date is due.

Any product bought on subscription will be recurring until deactivated by you. If you wish to change or cancel your subscription you must log into your account and do so. If you cannot remember your account details, please contact customer service. If you do not cancel your subscription you will receive the next scheduled delivery.

In short, a subscription on klarify.me works like this:

  1. Select the quantity and delivery schedule that fits your need.
  2. We'll automatically place your order and ship it to you on the basis agreed (for example: monthly or weekly).
  3. Create your subscription: No commitments, obligations or fees.
  4. Full transparency: You can pause, edit or cancel your subscription anytime by selecting the appropriate settingsin your account.
  5. We don't charge you before your product has been shipped

The above cancellation policy does not affect your statutory rights.

We reserve the right to cancel your subscription at any time as a result of any breach by you of these Terms of Service. We also reserve the right at our absolute discretion to cancel and/or change the klarify.me subscription model. For an ongoing subscription service that you receive from us, we will provide you reasonable notice of any change and where you are not happy with the change then you will have the right to cancel that service.



If you have a complaint about the Website or our services, please reach out to the klarify.me team on:

The European Commission provides an Online Dispute Resolution Platform, which is available under www.ec.europa.eu/consumers/odr.. We participate in this dispute resolution procedure. A list of contact data of acknowledged dispute resolution bodies is available under https://ec.europa.eu/consumers/odr/main/index.cfm?event=main.adr.show


Win A Home Allergy Test: Terms and Conditions

The following terms refers to the klarify Home Allergy Test competition ("Competition Terms"). By signing up to receive klarify marketing communication you participate in the competition and you accept the terms of use for the competition and all decisions made by klarify as the competition organiser.


[klarify is operated by ALK e-com A/S, CVR No.39266881, having our registered office at Bøge Allé 6, 2970 Hørsholm, Denmark]


This competition has nothing to do with Facebook, the promotion is not sponsored, organised or supported by Facebook.


By clicking "Submit", you agree to send your personal information to klarify, who agrees to use it in accordance with their Privacy Policy. Facebook will also use it subject to the klarify Data Policy, including auto-fill forms for ads. View Facebook Data Policy. View klarify's Privacy Policy.


The Competition:


  1. To enter the competition, you must be registered in UK and be 18 years old. Employees of clarify / ALK, their families, agents and anyone else involved in this contest may not participate.
  1. There is no charge to participate in the competition and no fees are attached to the delivery of the prize. However, if applicable, tax is to be paid by the winner.
  1. You can enter the competition from 07/04/2021 to 17/04/2021
  1. You participate by signing up to receive klarify marketing communication (first name, last name and e-mail address) and by submitting the above data and accepting the Competition Terms.
  1. The prize: There will be ten (10) winners who each win one (1) Home Allergy Test (HAT). Value pr. Home Allergy Test £149.
  1. The prize is non-transferrable and may not be exchanged for cash. The prize may not be sold.
  1. The winners are drawn 18/04/2021.
  1. The winners are drawn randomly among everyone that has signed up for receiving klarify marketing communication in the period from 07/04/2021 to 17/04/2021.
  1. The winners will receive an email issued to the email-address entered in the competition, confirming that they are the winners. Should klarify not receive a reply within seven (7) days of receipt of the email, a follow up email will be sent. Should the winner not reply to the follow up email within three (3) days, klarify reserves the right to select another winner.
  1. The prize will then be issued to the winner within 30 business days.
  1. klarify reserves the right to communicate the name of the winners on the klarify social pages (ONLY first name and city).
  1. The required personal information is collected on behalf of klarify as a subscription to klarify marketing communication. You may at any time opt-out/unsubscribe from the klarify marketing communication subscription.
  1. klarify reserves the right to disqualify any entry or participant where cheating is suspected. This can i.e be if fake e-mails/Facebook profiles are generated to enhance the winning chances.
  1. klarify are not in any way responsible for contributions that are late, incomplete or lost due to technical reasons.
  1. Please contact support-uk@klarify.me for any questions regarding the campaign.
  2. By entering the competition, you accept all the above conditions.


Home Allergy Test – Discount Campaign - Terms and Conditions


The following terms refer to the klarify Home Allergy Test Discount campaign ("Discount Voucher Terms"). By signing up to receive klarify marketing communication you accept the terms of use for the discount offer and all decisions made by klarify as the offer organiser.
[klarify is operated by ALK e-com A/S, CVR No.39266881, having our registered office at Bøge Allé 6, 2970 Hørsholm, Denmark]


This discount offer has nothing to do with Facebook, the promotion is not sponsored, organised or supported by Facebook.


By clicking "Submit", you agree to send your personal information to klarify, who agrees to use it in accordance with their Privacy Policy. Facebook will also use it subject to the klarify Data Policy, including auto-fill forms for ads. View Facebook Data Policy. View klarify's Privacy Policy.


Use for Discount Voucher

  1. The following terms and conditions apply to the redemption and use of promotional discount vouchers and voucher codes (‘vouchers’).
  2. Customers receive a voucher via email after signing up to receive klarify marketing communication (first name, last name and e-mail address), by submitting the above data and accepting the Discount Voucher Terms.
  3. Vouchers are only valid on the klarify UK website (https://uk.klarify.me/ ). The vouchers are not valid for any other online marketplace or offline channels.
  4. A valid voucher code must be entered at the checkout page in order to redeem a voucher.
  5. Customers can only redeem up to one voucher per checkout.
  6. Customers can only use the voucher once.
  7. Voucher validity is limited in time as stated in the initial email.
  8. klarify reserves the right to cancel or modify any order, or revoke the use of vouchers for any reason, including due to:
    1. Suspicious or fraudulent purchasing activity;
    2. Voucher abuse, including the use of multiple accounts or multiple checkouts associated with the same customer or group of customers; or
    3. Voucher used in bad faith (including resold vouchers or use of vouchers by customers purchasing products for the purpose of re-selling).
  9. Unless otherwise stated, vouchers are not valid in conjunction with other promotions or discounts.
  10. Vouchers are not exchangeable for cash and have no monetary value.
  11. klarify will not be liable and/or be required to offer replacement discount vouchers, credits, cash or otherwise compensate customers for:
    1. discontinued or cancelled vouchers;
    2. improper use of, or inability to redeem, a voucher; or
    3. the inability to redeem a voucher due to technical issues.
  12. klarify reserves the right to change these terms & conditions or cancel any promotions at any time and without notice.
  13. Please contact support-uk@klarify.me for any questions regarding the campaign.
  14. By redeeming a voucher, you accept all the above conditions.
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